Robinsons launches additional squash variants

Robinsons is getting fruity with a brand re-launch that includes new products and pack redesigns.

The brand is launching Apple, Blackcurrant & Cherry, Lemon & Mango, Orange & Raspberry and Pineapple, Mango & Passion Fruit. Limited-edition variants will be launched later in the year to coincide with seasonal activity.

Robinsons will also only produce the No Added Sugar variant from now on in a move to take away 6.9 billion calories from the soft drinks category.

Britvic is supporting Robinsons with marketing activity such as a TV campaign, social engagement and PoS. The brand also has new packaging across its range, which is supported by on-shelf merchandising solutions for retailers.