Following the launch of Lambert & Butler’s first dip into the roll-you-own (RYO) category, Imperial Tobacco has introduced a new combi pouch for Riverstone.

Providing everything smokers need to roll a cigarette, the latest packaging innovation will be the first ever combi pouch to hit the UK market.

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Riverstone Combi Pouch comes with 30g of tobacco, 60 papers and 60 filters and has an RRP of £11.

As value for money continues to be a focus for many smokers, the economy RYO segment continues to grow and now accounts for 45% of fine cut tobacco sales, compared to 38.3% last year.

Chris Street, market manager at Imperial Tobacco, said: “The handy box formats currently available on the market tend to compress the tobacco inside, making it difficult to separate and roll.

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We are addressing this issue with the launch of our new combi pouch solution. As the first brand to bring to market such a packaging solution, we’re confident this latest launch for Riverstone will attract even more interest and sales from smokers looking for great quality RYO tobacco at an affordable price.”