Purdey’s lands on TV for the first time
Britvic’s new advert for Purdey’s, ‘Energy as nature intended’, is the first time the brand will appear on TV.
It is part of a £3m campaign, which will also be supported by video-on-demand, social media, sampling and digital support.
Purdey’s Natural Energy is worth £13m and is growing by 38%, posing an opportunity for retailers to increase energy drink sales.
Rachel Phillips, out-of-home commercial director at Britvic, said: “Consumers are looking for energy drink options, but more than ever, they aren’t willing to compromise their health with some traditional variants. We’re excited to be delivering a through the line activation which brings to life the more natural credentials of Purdey’s in a positive way.”
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