It is part of a £3m campaign, which will also be supported by video-on-demand, social media, sampling and digital support.

Purdey’s Natural Energy is worth £13m and is growing by 38%, posing an opportunity for retailers to increase energy drink sales.

Rachel Phillips, out-of-home commercial director at Britvic, said: “Consumers are looking for energy drink options, but more than ever, they aren’t willing to compromise their health with some traditional variants. We’re excited to be delivering a through the line activation which brings to life the more natural credentials of Purdey’s in a positive way.”