Getting into the swing of things already, Mondelez has unveiled three confectionery launches for Halloween this year.
Within its Maynards Bassetts range, it is adding Dead Chewy and Soft Jellies Scary Safari, which contain 17×16.7g mini bags, designed for trick-or-treating.
The supplier is also launching an Oreo product developed specifically for Halloween. Cadbury Oreoooo is a 256g bag of Oreo Mini Filled Eggs, with Halloween branding.
Susan Nash, trade communications manager at Mondelez, said: “The opportunity for retailers at Halloween is big and growing, and over the past two years, sweets have been the biggest driver of sales growth. In 2018, confectionery sales over the Halloween period reached £35m, up 1.3% year on year. Within this, sweets were worth £30m, growing at 4.7% year on year.
“Over Halloween, shoppers are looking to buy products for trick-or-treaters, or for hosting their own Halloween parties. Fifty-two per cent of consumers say that they buy gifts for trick-or-treaters, while 40% of consumers say that they will be hosting some form of party or gathering,” she added.
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