Exclusive to convenience and impulse retailers, the new format will be available from 1 July in cases of 16.

Matt Collins, KP Snack’s trading director, said 47% of shoppers prefer a price-marked pack as it reassures them they are getting value for money.

10 ways to grow your crisps and snacks

“Stocking the right products, in the right formats is crucial to retailers wanting to drive sales. By adding brands and flavours that are rooted in insight, like McCoy’s Thai Sweet Chicken, we are enabling retailers to maximise the food-to-go sales and will continue to see growth in this area.”