Ferrero is expanding its Kinder brand into the biscuit category, with Kinder Cards, available now following a successful launch in Ireland, Italy, Germany, and France.

The UK launch will be supported by a £1.82m media investment, which includes a TV campaign with the opportunity to reach 4.55 million families through targeted viewing.   

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Kinder Biscuits comes in single packs (RRP 55p) containing two biscuits, suited for on-the-go consumption, and includes two thin wafers with a creamy filling, as well as multipacks (RRP £1.80).

Expanding Kinder’s presence in store, and with 49% of shoppers visiting the biscuit aisle, the range aims to grab the attention of existing shoppers, as well as attracting new ones to a widely recognised brand.

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Levi Boorer, customer development director at Ferrero, said: “Now, more than ever, shoppers have a functional approach to their visits and have a clear idea of the products they need before entering the store. By having products from trusted, well-loved brands, retailers can secure more impulse purchases.

“Kinder Cards have been created with this in mind. Thin and individually wrapped, these treats are perfect for the family. They are available in single serve and multipack formats in order to support retailers looking to drive sales for on-the-go and at-home consumption, catering to changing demand throughout the week.”