Diet Coke gets a millennial makeover
Diet Coke to be available in eight new limited-edition cans designs to appeal to the millennial market
Coca-Cola European Partners (CCEP) has launched eight new limited-edition cans of Diet Coke printed with catchphrases.
Phrases include popular millennial terms such as: ‘It’s lit’, ‘Okay, but no’ and ‘Yaasss’.
Simon Harrison, vice president of commercial development at (CCEP), said; “The limited edition cans are designed to stand out on shelf and drive conversation among young adults whilst helping to recruit new consumers into the Diet Coke brand.”
The Diet Coke brand is worth £472m and up 12% in value, making it the number one sugar free cola brand in the UK.
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