Walkers has launched a competition offering 10 convenience retailers the chance to win £1,000 each to support their local neighbourhood.
Until 12 August, retailers have the chance to enter the competition by buying two cases of any £1 price-marked pack (PMP) of qualifying Walkers products.
Participating products include 45g-82g £1 PMP packs of: Walkers, Wotsits, Quavers, Monster Munch, French Fries, Squares, Doritos, Cheetos, Kurkure, Frazzles, Chipsticks and Funyuns.
Ten retailers will be randomly chosen to donate £1,000 to a community project of their choice.
Mike Chapman, wholesale trading director at PepsiCo, said: “Convenience stores are such an integral part of local communities, and retailers have gone to great lengths over the past few years in supporting their customers through unprecedented times. With this competition, we want to give back and acknowledge the great support that retailers have provided, especially in recent times.”
The competition comes as PMPs have seen value growth of 9% within the savoury snacks category and account for 41% of crisps and snacks sale, growing by 10.3% more than they did in 2021.
“Shoppers are increasingly planning in advance more often when and where they shop,” added Chapman, “and therefore those retailers who choose to offer value for money through RRP PMPs can look to attract customers, help encourage repeat shopping trips, and increase their savoury snacking sales.”
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