Robinsons expands Minis range with Benefit Drops launch

Britvic has expanded its Robinsons pocket squash range with the launch of Benefit Drops.

Benefit Drops are available in four varieties, each with a different added functional benefit. The range consists of:

• Vitality: Peach, Mango & Passion Fruit with added vitamin B3
• Immunity: Orange & Guava flavour with added vitamin C
• Boost: Raspberry, Strawberry & Acai with added B6
• Focus: Lemon, Lime & Ginseng with added B3 and Zinc

They are available now with an RRP of £2.50, or a £2 promotional price.

Britvic launches Lemon & Raspberry Robinsons Fruit Creations with brand refresh

Phil Sanders, out of home director at Britvic, said: “Our current Minis range is worth £6 million in retail sales value, making it the biggest pocket squash brand in the category and the perfect brand for retailers to drive their impulse squash sales.

“Each of the four flavours in the range provides a different added vitamin combination, which is perfectly suited for shoppers looking for functional drinks to suit their lifestyle, especially considering 32% of consumers have said they would be interested in buying cordials and squashes with added vitamins or minerals.”

The supplier recommends displaying Benefit Drops on clip strips in fridges at the front of stores to encourage impulse purchases. It will support the launch with a social media campaign.

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