The reformulation, which has rolled out across multipacks, caddies and sharing bags, will include 60% less salt and will also feature new packaging which highlights the range’s high-fibre content.
It will also communicate that Twiglets are oven baked, not fried, putting greater emphasis on its healthier credentials.
Leighton Wall, Marketing Director – savoury, at Pladis UK&I, said: “Like the rest of our portfolio of savoury snacks, Jacob’s Twiglets have recruited a legion of fans thanks to their characteristic flavour. This meant updating the recipe was not something we took lightly.
“However, after comprehensive consumer testing, we’re confident that we’ve hit the mark. The new Jacob’s Twiglets recipe doesn’t just retain the brand’s familiar taste – it enhances it – and our improved recipe will help us offer even more non-HFSS choice to shoppers.”
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