Mud House aims to increase its share in the wine category

‘Taste the adventure’ is the new campaign from Accolade Wines for its Mud House brand, as its aims to increase its share in the wine category.

Off the back of the New Zealand brand experiencing a 43% year-on-year growth, the campaign will roll out across social media, showcasing wine makers at work on their vineyards.

The supplier said there is PoS material available to convenience retailers to help push sales. Alongside this, the brand is also undergoing a packaging refresh.

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Tom Smith, head of marketing for Europe at Accolade Wines, said: “We’re already the fastest-growing, top 10 New Zealand wine brand globally. This new campaign and pack redesign will strengthen our position as we look to increase awareness and sales in the UK.

“With a big focus on digital, including social media and PoS, we’ll aim to target consumers at various stages of the shopper journey, raising awareness and increasing opportunities to purchase.”

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