The supplier has launched ‘Happy Birthday’, ‘Thank You’ and ‘Just for You’ messages to sleeves to give shoppers more reasons to buy them for special occasions.
Since launching last year, Cadbury Cards have generated more than £780,000 in sales. The entire range is available across four different designs in Hazelnut Creme Hearts and White Chocolate Truffle Flowers varieties, each at an RRP of £3.
Mondelez hopes to drive incrementality with the range now relevant for more gifting occasions.
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