KP Snacks is expanding its price-marked pack (PMP) range with the addition of two KP Mini Chips varieties.
From mid-February, KP Mini Chips Salt & Vinegar and Beef will be available as £1.25 PMPs. The range has also undergone a modern packaging update to accompany the launch.
The launch comes as PMPs are worth more than £293m, with 54% of snack shoppers purchasing them – more than any other category.
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Matt Collins, trading director at KP Snacks, said: “With inflation biting, the role of PMPs in wholesale and independent convenience retail will continue to grow in popularity and importance, demonstrating value to customers in these challenging times.
“At KP Snacks, we are committed to continuing to expand our extensive PMP portfolio with the right brands, flavours and great value price points to bolster sales for our trade partners. With the evolution to our PMP portfolio, we can continue to offer compelling and appropriate shared margins on our price-marked packs, while supporting new key PMP price points across our range including £1.25.”
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