JDE updates Kenco Millicano instant coffee packaging

The supplier is supporting the refresh with a campaign running until December

Jacob Douwe Egberts (JDE) has updated the packaging of its Kenco Millicano instant coffee range.

Visible across the brand’s three blends – Original, Intense and Decaff – the update is intended to reflect its premium nature.

The Millicano range is available in 100g (Original and Decaff) and 95g (Intense) tins at an RRP of £5.79. Original is also available in a 170g tin with an RRP of £8.19.

JDE is supporting the packaging update with a multi-million-pound media campaign, which runs until December 2022 across TV, social media, digital and in-store.

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