Fuller’s London Pride has announced a multi-year partnership with Premiership Rugby team Harlequins.
The partnership sees London Pride become the official beer of the team. It will be poured across all concourse bars and hospitality areas of Harlequins’ Twickenham stadium, the Stoop.
Additionally, the Stoop’s south stand has been renamed the Fuller’s London Pride South Stand, with London Pride served at a dedicated cask beer bar.
Other beers from Asahi, Fuller’s parent company, will also be available at the stadium including Peroni Nastro Azzurro, Asahi Super Dry, Grolsch, Cornish Orchards cider, Fuller’s ESB, Meantime and Dark Star Hophead.
Sam Rhodes, marketing director, Asahi UK, said: “We are really reinforcing Fuller’s London Pride’s position as the beer of rugby with this announcement, as this partnership adds to our commitment to the sport in general and kicks off a new connection with fans of Harlequins.
“We have a rich brewing heritage that is synonymous with the capital, so this is the perfect partnership for us with the Stoop just five miles from Griffin Brewery.”
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