Fine foods supplier Cypressa has undergone a rebrand to reflect its heritage and align with its ‘Foods of the sun’ slogan.
The rebrand consists of a contemporary new look featuring illustrations inspired by the Mediterranean and Middle Eastern sources of its products.
These include landscapes of Ethiopia and Sudan for jars of Tahini, Mediterranean shores and skies for antipasti, and Greek olive groves and family farms for olives and olive oils. The cheese packaging is inspired by a local Greek sheep farmer.
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“We’re incredibly excited to unveil this full rebrand at a time where Cypressa is going through a period of expansion and bringing new products into the range,” said Harry Constantinou, commercial controller at Cypressa. “The brand has come a long way over the past 10 years, since the last designs were put together, and we wanted something that not only reflects Cypressa today, but where we see the brand heading over the coming years.
“We used to have about 15 different designs across our product lines. Now we have a more consistent look that customers can immediately perceive as Cypressa, with its vibrant and colourful illustrations that encapsulate what our brand and the products themselves stand for.”
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