Retailers looking to help their Valentine’s Day shoppers treat their loved ones can now stock Cuisine de France’s Mini L’Amour ‘love loaf’.

The love loaf by Cuisine de France is designed to be sold as a pair, RRP £1.50, the loaves comes in cases of 60. Branded Mini L’Amour bags with a heart design are also available to retailers.

Shane Vaughan, head of retail marketing for Aryzta Food Solutions, which owns the brand, said the product would increase impulse purchases.

“The Mini L’Amour is ideal for retailers who want to enable people to savour a mouthwatering Valentine’s Day gifting experience that’s made for sharing.”