Kerry Foods is launching a new £3m marketing campaign for its Strings & Things range to highlight its Cheeshapes product.
The campaign will run across TV, video-on-demand, social media and radio.
The first advert will bring together the entire Strings & Things product range, including Cheestrings, Cheeshapes and Yollies, while the second advert will focus solely on Cheeshapes.
The TV adverts will run through to the end of this month to coincide with children heading back to school.
They are expected to reach 69% of the Strings & Things core audience, while the video-on-demand and social media push is expected to reach 10.2 million people.