Pernod Ricard UK has launched the latest limited-edition Absolute Vodka bottle.
Made from more than 50% recycled glass, the bottle features a woven fabric design that serves as a visual representation of the brand’s attributes of creativity, culture and community.
Absolut vodka undergoes biggest-ever bottle and flavour redesign
It is available in a 60cl bottle at an RRP of £12 and a 1l bottle from Amazon and Costco at an RRP of £25.50.
In support of the new bottle, Absolut is opening the Absolut Swap Shop – a preloved fashion pop-up shop where visitors can bring an item of clothing to exchange – on 9 February.
Retailers can also benefit from in-store shippers, aisle flags, shelf barkers and pallet wraps in Costco.
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