Pot Pasta brings Italy to consumers

Unilever is extending its Pot Pasta range with a new Tomatoey Mozzarella flavour. 

The line, RRP £1.39, joins Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli in the range, which will be promoted with a £2m media spend that includes the brand’s biggest-ever sampling campaign. 

Monique Rossi, Unilever marketing manager for foods, says: “Snacking is one of the fastest-growing categories, so this is a fantastic opportunity to launch a new taste of Italy.”