Pot Pasta brings Italy to consumers

Pot Pasta
Product News RE Canned/packaged Hot food-to-go
Login or register to save this article

Unilever is extending its Pot Pasta range with a new Tomatoey Mozzarella flavour. 

The line, RRP £1.39, joins Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli in the range, which will be promoted with a £2m media spend that includes the brand’s biggest-ever sampling campaign. 

Monique Rossi, Unilever marketing manager for foods, says: “Snacking is one of the fastest-growing categories, so this is a fantastic opportunity to launch a new taste of Italy.”

By Retail Express Avatar
By Retail Express 06 Mar, 2018



Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login