Pot Pasta brings Italy to consumers

Pot Pasta
Product News RE Canned/packaged Hot food-to-go
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Unilever is extending its Pot Pasta range with a new Tomatoey Mozzarella flavour. 

The line, RRP £1.39, joins Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli in the range, which will be promoted with a £2m media spend that includes the brand’s biggest-ever sampling campaign. 

Monique Rossi, Unilever marketing manager for foods, says: “Snacking is one of the fastest-growing categories, so this is a fantastic opportunity to launch a new taste of Italy.”

By Retail Express Avatar
By Retail Express 06 Mar, 2018



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