Retailers can drive pot snacks sales this summer as Pot Noodle launches a new Pasta range (Pot Pasta), which includes the nation’s top three pasta recipes.
Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli are available from July 1, RRP £1.39.
The range will be backed by a £2m campaign, which will run with the strapline ‘You can make it the Italian way’.
Monique Rossi, snacking marketing manager at Unilever, said: “The move into pasta made sense for us as we can offer something new for Pot Noodle fans as well as open the brand up to a new audience.”
Comments
This article doesn't have any comments yet, be the first!