Pot Noodle is cooking up sales by launching a Sausage & Casserole variant.
The launch is supported by a £3m marketing campaign, which includes TV advertising and digital and out-of-home activity.
Pot Noodle Sausage & Casserole is available in cases of 12, RRP £1.09.
Monique Rossi, Pot Noodle marketing manager at Unilever, said celebrity chefs have driven consumer appetite for nostalgic foods.
“We’re appealing to both male and female consumers who are looking for a satisfying, simple snack,” she added.
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