Pick Up brings back ‘chocolate that demands respect’ TV ad

Bahlsen is bringing back Pick Up’s “chocolate that demands respect” TV ad this weekend, running until February 27.

The campaign is part of Bahlsen’s £4m marketing investment for the biscuit brand. The campaign includes price promotions across the trade, activity in cash & carries and wholesalers, social media and PR.

Julien Lacrampe, Bahlsen trade marketing manager, said: “Within its first year Pick Up delivered more than £2.6m in sales, and with Pick Up Black ‘n’ White, which launched in October, we are expecting to see sales rise significantly to £5m.”