Philip Morris rebrands Marlboro Gold Touch

Following its redesign across its range earlier in the year, Marlboro Gold Touch has undergone a pack redesign and is now called Marlboro Touch.

Launching within the next month, the design of the packs of 20, RRP £6.99, brings it in line with the rest of the range.

Jerry Margolis, Philip Morris sales director for UK and Ireland, said: “Marlboro Touch meets adult smoker demand by offering a quality cigarette at a more affordable price-point.”