PepsiCo launches Doritos 50p PMPs

Following the launch of Walkers 50p price-marked packs in June, PepsiCo is supporting independent retailers with Doritos 50p PMPs.

The packs will also promote PepsiCo’s latest #Gameready activity, which is giving away match trips to UEFA Champions League games. The Walkers PMPs can be promoted in store with a new three case stacker.

Matt Goddard, field sales director at PepsiCo, said: “By reviewing and extending our ranges on an ongoing basis we continue to demonstrate our support for retailers.”