Oreo adds two new flavours to its range

Two new flavours have joined the Oreo portfolio to boost retailers’ biscuit sales.

Golden Oreo is a permanent addition to the brand and limited-edition Oreo Peanut Butter will be available until July 2016. Both products are available to order now and come in 154g packs, RRP £1.08.

The launch is supported by a £2.1m campaign, which includes TV and video on demand advertising, as well as social media, PR, sampling and in-store activity.

The 30- and 20-second animated TV ads form part of the brand’s ‘wonderfilled’ campaign, which aims to reawaken the shoppers’ inner child.