One Stop convenience stores are set to add some festive flavour to the shelves with the addition of Roast Turkey & Chestnut Stuffing flavour to the Burts Chips range.
The new variant will be available in One Stop stores from November 20 until December 31.
The seasonal snack comes in large sharing bags, features bright packaging, designed to resemble a Christmas jumper, and will be supported with a £1 price promotion at launch.
Leane Bramhall, Marketing Director at Burts Chips, said the new limited edition flavour is the brand’s most festive offering to date.
“And with Christmas being a key trading period for the snacks category, we wanted to create a crisp that would drive consumer engagement with the Burts brand as well as offer strong sales opportunities for our retailers,” she added.
Comments
This article doesn't have any comments yet, be the first!