This week in magazines: War, what is it good for? Magazine sales
Grow your magazine sales with this history one shot, which takes a look at the Crimean War.
Newspapers & Magazines, Products
Launch of the week
History buffs will love this one-shot magazine that explains the Crimean War and examines the defining role it played in the development of the modern British Army.
Redcoats
On sale out now
Frequency one shot
Price £6.99
Distributor Seymour
Display with Britain at War, BBC History, History of War
Redcoats aims to build on the interest of the past generated by last year’s World War I centenary.
This one-shot magazine offers an in-depth look at the Crimean War, a power struggle between the West and Russia that still has political resonance more than a century and a half later.
On top of the analysis of the war, Redcoats tells the story of the Victorian infantrymen – the redcoats and their regiments – who experienced the triumphs and disasters of the conflict with the Russian Empire, and helps readers understand how the modern British Army came to be.
Wonderland
On sale out now
Frequency quarterly
Price £9.95
Distributor Seymour
Display with Dazed & Confused, i-D
– This quarter’s issue celebrates the return of boy band the Jonas Brothers, who have released a new album after a 10-year gap.
– Focused on fashion, film, music and art, Wonderland is aimed at a younger audience.
Sweet
On sale out now
Frequency monthly
Price £4.99
Distributor Frontline
Display with Girl Talk, Go Girl, Top of the Pops
– This summer magazine features Ariana Grande, Zendaya, Little Mix and Dove, with fun, fashion, quizzes and slime throughout.
– Every issue comes with a free message box key ring, candyfloss unicorn perfume, a rainbow fluffy pencil and a Fortnite dance moves mini-mag.
Animals and you
On sale out now
Frequency monthly
Price £5.99
Distributor Frontline
Display with Pets 2 Collect, Go Girl, Sweet
– This holiday special is packed with animal activities and facts, and includes summer stories, colouring, pet pictures, recipes and puzzles.
– Young animal lovers can read about the charity campaign with Blue Cross, with tips on how to be a pet hero and what it’s like to be a vet.
Unicorn universe
On sale out now
Frequency one shot
Price £4.99
Distributor Frontline
Display with Girl Talk, Animals and You, Sweet
– Perfect for kids at home or on a holiday adventure, this issue is packed with summer games, fun activities and a unicorn comic.
– This issue also comes with gifts including a fluffy keyring, shiny lipgloss, a squishy, stickers and a mystery collectable.
Match of the Day Summer Boredom Buster
On sale out now
Frequency one shot
Price £4.99
Distributor Frontline
Display with Match, Match of the Day
– A summer special of the weekly Match of the Day magazine, the Boredom Buster offers lots of added features for kids on their holidays.
– The edition has 52 pages of brain-teasers, puzzles and holiday challenges, plus nine gifts.
Edinburgh Festivals
On sale out now
Frequency one shot
Price £3.99
Distributor Seymour
Display with The Wire, Q, Kerrang!
– Edinburgh Festivals Magazine is the only guide to the biggest arts festival in the world.
– This special edition includes interviews with comedians Seann Walsh, Nish Kumar, Paul Merton and Stephen Fry, as well as a guide to all the festivals in Edinburgh including comedy, theatre, dance, cabaret and art.
Racquet
On sale out now
Frequency quarterly
Price £14
Distributor Racquet Publishing
Specialist choice
Jeremy Leslie,
magCulture, London
Who buys it?
Tennis fans, mainly, but ‘Wimbledon fever’ means there’s a bigger market at this time of the year.
How do you display it?
It’s currently the feature in our window, and we have the publisher speaking about the 10th issue this week.
My week in magazines
Glastonbury, co-op and the new print era
Reflecting on This Week In Magazines for the first time has shown me just what a wide and complex area it is. From browsing analysis of 19th-century weaponry to unpacking a free pot of slime, I have witnessed first-hand that the opportunities for retailers looking to find a niche are nearly endless.
My week started with a slow bus journey back from Glastonbury. Incidentally, this was the first year the festival had included an on-site supermarket; the decision to bring Co-op in was made when the supermarket chain promised to build a store in the nearby village of Pilton for residents to use all year round.
As the new newspaper and magazines reporter, my attention was, of course, grabbed by the lack of papers and magazines on offer at the festival.
The Guardian was the only print title available and, with phone-charging opportunities at a premium, and many leaving their smartphones and laptops at home, the weekend was almost certainly a good one for the Guardian’s sales.
The only other form of print media available on the grounds was the Glastonbury Free Press, although with just two copies a year, I don’t think you will be seeing it stocked on many magazine fixtures.
Beyond Worthy Farm, the environment is rather more fierce. With margins being squeezed once again thanks to Reach’s Sunday Mail, and magazines vying for reduced shelf space, maintaining variety and freshening your range is more important than ever.
I’m excited about the challenge I’ll face over the coming weeks and months of helping make this process a little easier.
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