The brand aims to tap into the rise of permissible but indulgent frozen snacking and desserts.
It is available to convenience retailers from CLF Distribution and Consort Foods in Milk Chocolate and vegan Dark Chocolate varieties. Each variety comes in a multipack of three at an RRP of £3.99. A White Chocolate variety is set to launch later this year.
Pukpip claims to be the first product of its type to launch in the UK, with its sister company Diana seeing sales success in the USA. The supplier says it is aimed at millennial female shoppers.
Zara Gugen, managing director at Pukpip, said: “We know consumers are increasingly health conscious and actively looking for ways to improve their diet. Market research has shown that nine in 10 consumers want to eat more fruit and veg. But with the demands of modern life, it’s not easy to always eat well, get your five-a-day and enjoy great taste.
“With tighter HFSS regulation we’re also giving retailers more opportunities to stock healthier, HFSS-compliant options for consumers which still prioritise taste. We want to give consumers the best of both worlds, an easy way to enjoy more fruit and indulge in a permissible chocolate treat, enabling them to feel good about their choices.”