The campaign aims to highlight how the brand’s quality and taste elevate the meals it accompanies.
It is also partnering with biscuit brand Ritz to launch side-by-side outdoor adverts.
Nancy Galvin, brand manager for Philadelphia UK, said: “Retailers can take advantage of the Ritz and Philadelphia partnership to drive linked sales in store.
“We want shoppers to know that a good meal doesn’t have to be complicated – instead, it can be made ‘Simply better’ with Philadelphia. With its great taste and quality, it’s such a simple and quick addition that can really make all the difference.”
The campaign will be underpinned by in-store, digital and social media activity. Additionally, Philadelphia will be “hijacking” lunch-themed street signs across the country to spread the ‘Simply better’ message.