Max out your muscle-boosting buyers with nine protein bars

Looking to give your shoppers a boost? GSK is rolling out nine Maximuscle bars to help your customers get active.

The range includes Chocolate Brownie, Millionaires’ Shortbread and Oat & Raisin Flapjack flavours.

Each bar contains 20g of protein and falls into four categories, Strength, Mass, Lean and Restore, to help shoppers buy bars that fit their personal goals.

The brand recommends that the two key lines for convenience retailers are Promax Cookie Dough and Promax Lean Chocolate Mint.