Mars Chocolate extends PMP range with six 50p singles

Following the launch of its treat bags and sharing blocks in price-marked packs, Mars Chocolate is launching six PMP singles.

Mars, Snickers, Twix, Bounty and Maltesers PMPs are available now, with a Maltesers Teasers PMP available from January 25. All new products are price-marked at 50p.

Bep Dhaliwal, trade communications manager for Mars Chocolate, said: “As shoppers continue to look for the best deals on their favourite chocolate confectionery, price-marked packs now account for 60% of sales at independent stores and we expect to see this trend rise again in 2016.”

Retailers can promote the range in store with PoS, which is available from February.