Magnum is showing its playful and sophisticated sides by launching two new limited-edition flavours, Magnum Pink Raspberry and Magnum Black Espresso.
The new variants are available in singles and three-pack multipacks, RRP £1.90 and £3.35 respectively.
Nicola Rolfe, brand manager for Magnum at Unilever, said that the brand generated £149m in value sales last year.
“We anticipate the range will drive trial from existing Magnum fans and appeal to new consumers,” she added.
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