The “Fund your own epic adventure” competition launches on 20 February and runs for eight weeks. Retailers will automatically be entered into the prize draw when they buy two cases of McCoy’s Epic Eats.
As part of the competition, there are also 1,100 scratch cards with prizes up for grabs in the form of £20 vouchers or a free case of stock.
Leanne Parkes, shopper marketing manager, C&I at KP Snacks, said: “We are delighted to be launching a new retailer competition for McCoy’s, offering our valued retailer partners the chance to win big prizes and create unforgettable memories with an epic adventure of their own. As a popular and much-loved brand delivering innovation to the category, McCoy’s Epic Eats is perfectly positioned to boost sales for retailers.”