KP Snacks launches McCoy’s ad campaign on Capital Radio

KP Snacks has launched an advertising campaign to promote McCoy’s in partnership with Capital Radio.

Running throughout November, the campaign will see McCoy’s as a midmorning sponsor of the radio station on weekdays, to help maximise lunchtime meal deal occasions.

McCoy’s will also feature in 30-second branded adverts on Capital throughout the day, focusing on the range’s flavours.

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The campaign comes as meal deals are becoming increasingly popular, now making up 20% of promotional crisp, snack and nut sales. Within meal deal occasions, McCoy’s Salt & Vinegar and Flamed Grilled Steak varieties are the number-two and three bestselling meal deal choices.

Overall, McCoy’s is the UK’s number-one ridged crisp brand, worth £148.2m and growing by 8.5% annually.

Ilan Arkin, marketing controller at KP Snacks, said: “McCoy’s is a recognisable and well-loved brand and its bold flavours make it an excellent choice for lunchtime occasions. With a massive reach of 12.7million, Capital FM is an ideal partner for this campaign to help maximise brand penetration.”

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