Ferrero is partnering with summer blockbuster Despicable Me 3 to launch a range of limited-edition Kinder Surprise Eggs.
The eggs, RRP 92p, contain characters from the film and will be available from mid-May to August. Retailers can promote them with new PoS.
Levi Boorer, customer development director at Ferrero, said the limited-edition packs would attract additional sales for retailers by appealing to parents looking to treat their children.
"The Despicable Me franchise and box office sales have totalled £4.8bn since launch and with more than 20 million fans on Facebook, we're confident the new film will be another hit," he added.
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