Kettle gives shoppers a chance to ‘win a taste of luxury’

Crisp shoppers are set to see how the other half live, thanks to Kettle’s latest ‘Win a taste of luxury’ on-pack promotion.

Running across all the flavours in its 40g range, including four price-marked packs, the promotion will see shoppers receive designer handbags, Harrods shopping trips and Fortnum & Mason hampers.

To enter, shoppers will need to buy a promotional pack and enter the code online.

The brand is aiming to repeat the success of its ‘Ultimate treat’ on-pack promotion, which helped convenience sales increase by 5.5% year on year.

Retailers can promote the campaign in store with PoS, such as dump bins.