Kepak rustles up 3,000 visits to convenience

Rustlers is continuing its pledge to drive convenience sales by calling on 3,000 convenience retailers every three weeks this year.

The announcement came as the brand unveiled a refreshed look for its core range of microwaveable snacks, as well as a new Rustlers Gourmet range.

Ross Davison, national account controller at Kepak Convenience Foods, said: “We’ve reviewed our promotions to give retailers more cash margin than ever before. We’re also investing in promotional price-marked packs.”

Kepak said retailers can trade up their shoppers with Rustlers Gourmet, which is available in £3 price-marked and non-price-marked packs.

The two flavours – Classic Burger and BBQ Burger – are made with brioche buns, 100% beef patties and bacon. Classic Burger comes with a mustard mayo and tomato relish and BBQ burger has a barbecue sauce and a sachet of crispy onions.

The launch is backed by a £2.5m campaign, which includes TV advertising in Scotland and the north of England, as well as social media activity and PoS.

Adrian Lawlor, marketing & business development director for Kepak Convenience Foods, said: “We launched our campaign in November and saw that average sales growth more than doubled compared to non-advertised regions. We’ll continue with that in April and May.”