Just for kicks

Doritos is on target for bigger sales thanks to the launch of an on-pack offer giving away cash prizes.

In April, May and June, every Doritos single and sharing bag will contain a unique code unlocking a chance to win cash prizes by scoring penalties in an online game against England goalkeeper Joe Hart. Doritos is also introducing a new limited edition pack for impulse, Doritos Jalapeno Kick.

“The on-pack promotion is built around the nation’s love of football and we expect it to be hugely successful, particularly as football fever sweeps the nation this summer,” said Taylor Jenkins, Doritos brand manager. “Retailers should stock up on Doritos chips and dips as they are perfect for summer parties, barbecues and evenings in with friends, especially ahead of major summer sporting events.”