JPS rolls out value in pouch promotion

Imperial Tobacco has launched a 9g pouch for JPS RYO that will enable adult smokers to make 22 hand-rolled cigarettes for less than £3. 

Standard packs of JPS RYO 9g, RRP £2.99, will be available from early August and price-marked packs will follow from mid-September. The 9g packs will replace the existing 12.5g pouch, while 25g and 50g packs of JPS RYO will continue to be available. Retailers will receive a 13.1% margin on the new smaller pouches.

“With the number of shoppers who are seeking quality products with a low out-of-pocket spend on the rise, the introduction of JPS RYO 9g is perfect for adult smokers who are now shopping little and often,” said Ryan
Hopkins, senior brand manager – fine cut tobacco at Imperial Tobacco.