Isla Negra launches exclusive Pizza Express promo for convenience

Isla Negra has partnered with Pizza Express for a promotion exclusively for the convenience channel.

The brand’s ‘Every night in deserves a night out’ promotion gives shoppers the chance to win £10-off a meal at Pizza Express. It will run on 1.2 million bottles until February 2018.

James Hick, Isla Negra brand manager at Concha y Toro, said: “The promotion will drive greater sales for the brand in independent retail and impulse.”