The app was launched as a pilot in Premier Townhill, in Swansea, and Londis Dagenham since the start of July. ITS commercial director John Haslam told betterRetailing that the stores in the pilot achieved 120 orders in the opening weeks, and 12 stores have since joined. Among the 12 retailers to join is Amrit Singh of H and Jodie’s Nisa in Walsall.
“This allows any promotions, pricing and stock availability to be instantly updated,” he added. “It can save any retailer using the app so much time.”
Other features also allow the customer to repurchase items from a previous basket or favourited lines, look at reduced pricing on stock, multibuy promotions and leave notes for the delivery drivers. Age-restricted items will also be flagged to the delivery driver, ensuring they ask for ID.
Retailers can also add their own loyalty scheme and customise the app to match the branding of their own store.
Haslam added that the firm is sending promotional material to stores to help them raise awareness of the service.