Imperial Tobacco is extending its JPS brand with JPS Triple Flow, which is available to independent retailers from this week.
The new range comes in King Size 19s, RRP £7.49, and in £7.35 price-marked packs. The cigarettes have ‘easy draw’ channels, a high quality smooth blend and a mineral filter.
Each cigarette is also wrapped in a paper that is designed to reduce the amount of smoke emitted and smell left behind.
Emma Stew, brand portfolio manager for Imperial Tobacco, said smooth blends now account for almost a quarter of cigarette sales.
“With its next generation features and distinctive packaging, there is nothing like JPS Triple Flow in the market,” she added.
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