Ginsters moves into the world of microwaves

Retailers looking to capitalise on the growing popularity of hot food-to-go can now do so with Ginsters’ microwavable breakfast range.

Two products – Bacon Roll, RRP £2,49, and Breakfast Wrap, RRP £2.99, will launch into convenience, impulse and forecourt channels April 22. Both products come in microwaveable packaging.

The launch is supported by a social media campaign as well as PoS for retailers.

Linda Evans, sales & marketing director, said for best results, Ginsters Breakfast range should be merchandised in the chilled fresh sandwich fixture, close to an in-store microwave, and offered as part of a meal deal with coffee.