Fruittella enters jellies market with Curiosities launch

Non-HFSS sweets are available in two varieties, each inspired by different types of animals

fruittella curiosities

Perfetti Van Melle is expanding Fruittella into the jellies market for the first time with the launch of Fruittella Curiosities.

The non-HFSS sweets are available now in By the Sea and In the Snow varieties, each at an RRP of £1.50. They are made with 30% reduced sugar, real fruit juice and natural colourings and flavours.

By the Sea consists marine life-shaped jelly sweets with tropical flavours, while In the Snow consists of berry-flavoured Antarctic animal shapes.

On the back of Curiosities packs, there are animal facts and a QR code that takes the user to a microsite where they can learn more about the animals featured in the range as well as create their own augmented reality creature.

Lauren Potter, senior brand manager at Fruittella, said: “This expansion of the beloved Fruittella portfolio caters to parents with 4-12 year olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name.”


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