Speaking at an event held by the Federation of Wholesale Distributors last month, AF Blakemore general manager Bruno Krssak said the wholesaler had experienced a number of breakages with no- or low-plastic packaging used for viral energy drink Prime.
One wholesaler that imports soft drinks into the UK confirmed to Better Retailing it was experiencing similar issues, warning that the heavier weight associated with larger soft drinks cans in sustainable packaging had also contributed to frequent breakages.
As well as being available in a bottle, Prime can also be sold in a 355ml can, which is also longer than the standard 330ml soft drinks container.
Better Retailing understands the packaging, which uses cardboard instead of plastic, is sometimes unable to support the weight and shape of the drink.
Retailers told Better Retailing that Coca-Cola Europacific Partners has also started stocking Coca-Cola in more sustainable packaging, but stressed these weren’t prone to breakages.
The issues with soft drinks packaging follow similar problems with beer cans last year.
Wholesalers and retailers had reported breakages in packaging after Budweiser had swapped plastic shrink and ring packaging with cardboard.
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