Looking to bolster your spirits range this Christmas? E&J Brandy might have the answer.
The brand is launching an Apple flavour to its range, which comes in 70cl bottles, RRP £16.49.
E&J Brandy Apple was the second-largest growth product in flavoured brown spirits when it launched in the US last year. The brand’s volume is growing by 25% in the UK.
David Mallory, E&J Gallo channel director, said: “We hope to repeat this success in the UK, where flavoured spirits are the largest contributor to spirits sales.”
The company is urging retailers to stock it next to complimentary mixers, such as cranberry juice, ginger beer or cider.
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