Greg Hywood, the chief executive of Australia’s Fairfax Media has given a revelling interview to The Australian. In it he gives an outline of his companies ‘digital first’ policy. For UK newsagents this is a must read story as Mr Hywood may be addressing his home market, but because of the international nature of publishing and technology he is directly talking to us.
His says “Newspapers would become a legacy part of a company focused on digital distribution – more targeted to older readers and higher-priced. The days of mass distribution are over. There were 50,000 regular tablet users from 300,000 downloads of a Sydney Morning Herald and Age iPad app – users who signed up in the blink of an eye.”
Somewhat explains UK publishers approach to broadsheet pricing this autumn.
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