Delice de France has launched three concepts to help independent retailers drive food-to-go sales, less than a month after its management buyout from Aryzta Group.
Available from next spring, Delice de France’s three new concepts are Delice To Go, Petit Delice and Delice Direct.
Delice To Go offers a range of hot and chilled food to go, such as salads and pasta boxes, at a mid-market price for consumers. The range has a focus on health, including vegan, vegetarian and gluten-free options.
Equipment available for convenience retailers includes self-serve or assisted serve counters.
Max Hilton-Jenvey, director of insights & strategy at Delice de France described the offer as more adventurous than Gregg’s, but without the higher prices of Pret a Manger.
“We wanted consumers to be surprised by the quality of the food at an affordable price,” he said.
Petit Delice covers the bakery side of the company’s offer, such as loaves, pastries and sweet bakery treats. The offer is best placed alongside coffee to go, such as the company’s Seattle’s Best Coffee machines, which are available to purchase outright, rent or with a profit share model available.
Thierry Cacaly, Delice de France CEO, said: “An in-store bakery can result in more than £81,000 in annual sales, while increasing the number of convenience store customers buying hot food by just 1% is worth £23,000 to the average store.”
Finally, Delice Direct is a frozen bakery option that enables convenience retailers who do not have space for ovens to offer customers a range of bakery options, which consumers can then bake them at home.
“We’ll be supporting the rollout of the new concepts with tailored PoS material and field-based sales support, to ensure that retailers have all the information and assets they need to make the most of this opportunity,” Cacaly said.
Retailers will be able to buy from the new range from the company’s website.
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