Costcutter celebrates soaring summer sales campaign

Costcutter is already reporting soaring sales success on the back of its biggest-ever consumer campaign ‘Set summer free’.

The 12-week promotion has led to £320,000 in sales of featured lines alone, meaning £145.46 on average per store so far. There are four weeks still remaining.

The company says 25,000 customers interacted with promotional content online and 30,000 people have taken part in Set summer free competitions.

Costcutter Bromsgrove store manager Danni Cullen said: “The campaign is creating a real buzz and talking point in store. It is also bringing new shoppers into the store as well as increasing the number of visits from our regular customers.”

The activity covers all 2,200 stores within Costcutter Supermarkets Group under the Costcutter, Kwiksave, Mace and Supershop brands, though the promotional material specifically relates to Costcutter.

The group’s head of promotional marketing Michael Hooley said the activity was “evolving into one of our most successful campaigns to date”.

The campaign is sponsored by Carlsberg, Absolut, Corona, Maynards Bassets and Lenor, and includes consumer leaflets, in-store PoS, social media, and print and online advertising.